According to The Wrestling Observer, McMahon's book - which is rumored to be called Lady Balls after WWE filed a trademark for the term - is designed primarily to appeal to WWE's female fanbase and offer insight into McMahon's rise to the top of the company, starting with her role in 1998 as a receptionist and continuing up to her current position as Chief Brand Officer.
There is expected to be a major push for the book in mainstream media, which should translate to WWE going all-out in a marketing blitz (and continuing to feature McMahon heavily on television). The project will also serve to help WWE market McMahon as the driving force behind the company, taking the role from her father, Vince, who remains heavily involved with WWE but has drastically cut back on his public persona. As Stephanie already deals with many outside interests as Chief Brand Officer, this push is meant to help cement her as the business face of the company for decades to come.
